The First TV experiment 1964-1965, prior to
Video Art 1966, by the Swedish artist Ture Sjolander is part of the Moderna
Museet's Art Collection in Stockholm. Installation object with a canvas and auto
projection of 80 slides. Acquired by the director Pontus Hulten for the Museum
of Modern Art Stockholm.
Interviews at the beginning is made by legendary
TV-news journalist Ulf Thoren SVT and Journalist Berit Thuresson at the largest
newspaper Aftonbladet, Stockholm. The artist Ture Sjolander declare "war"
against the US Pop Art and insist that the best galleries and museums is located
outdoors where people are, and not indoors in rooms and museums.
Swedish language, and sound tracks by among
other's; Vivaldi, Charles Mingus and Janne "Loffe" Karlsson playing drums on
images/photographs.
Sjolander explained: " You can never have an
exhibition indoors, it will only be an Inhibition" and said he don't wan't to be
inspired by the advertising crap on public spaces, he wanted to take over the
billboards outdoors and put art on them instead. His statements is clear and
laud that the art museums is an obsolete display form in the mid 20th century.
"
From there he move fast forward and start using
television as a new artistic medium for his expression resulting in the first Video Art
experiment "Time",
1966.